The Enrichify Retargeting Engine

Reach the people already searching for you.

Every day, buyers tell Google exactly what they want. The Retargeting Engine captures that search activity, paid and organic, turns it into real prospects, and keeps your brand in front of them until they buy.

Search Intent Capture Organic Search Social & Display Ads Web Retargeting

How the engine runs

1
SearchPaid and organic search activity in your category
2
MatchSearches resolved to real, reachable prospects
3
TargetAds on Facebook, Instagram and the web
4
RetargetEvery visitor followed until they convert
Two ways in

Paid search intent and organic search, one engine

Buyers find you two ways. The engine captures both and puts every one of them into the same retargeting flow.

Search intent capture

Find the buyers who haven't found you yet

We curate live Google search activity tied to your category and match it to real people in your markets, before they ever reach your site.

  • Curated search lists built around what your buyers type
  • Searches matched to reachable people, not demographic guesses
  • Audiences grouped by what each person searched
Organic search

Win the click, then keep the visitor

We build search-optimized landing pages around the same high-intent searches, so you rank for what your buyers ask. Every organic visitor is tagged on arrival.

  • Landing pages built for high-intent search terms
  • SEO, structured data and fast load times from day one
  • Every organic visitor enters the retargeting flow
Paid or organic, nobody who searches for you falls through.
The process

The engine, step by step

Six steps from a single search to a measurable sale.

1

Curate active searches

We build a list of live Google searches tied to your products, services and competitors, and the organic terms worth ranking for.

2

Turn searches into prospects

Search activity is matched to real, reachable people in your markets, so you know who is shopping right now.

3

Build audiences by intent

Prospects are grouped by what they searched, so each audience gets a message written for it.

4

Serve targeted ads

Creative runs across Facebook, Instagram and display ads on the sites your prospects already visit.

5

Retarget every visitor

Paid clicks and organic visitors land on your campaign page. If they leave without acting, ads follow them on social and the web.

6

Measure and refine

Monthly reporting on reach, clicks, visits and conversions, with match-back analysis so you see exactly what worked.

One shopper, start to finish

From a single search to a new customer

Here is how one buyer moves through the engine.

1

The search

A shopper searches Google. Whether they click your organic listing or not, the search is captured.

Prospect matched IN-MARKET
Searched
Caffeine free sports drink
Audience
Parents
Market
Your service area
Reachable on
Facebook, Instagram, web
2

The match

Enrichify matches the search to a reachable person and places them in the right audience.

Your BrandSponsored
The drink parents can say yes to.
Shop now

Same day. Your ad shows up in their feed.

3

The ad

Before they settle on another brand, yours is the answer they see on social.

Pixel fired
yourbrand.com
The campaign page built for this search.Shop now
4

The visit

They land on your campaign page. The pixel tags them, then they leave without buying.

local news site
Still thinking it over?Your BrandShop now
5

The follow-up

Over the next days, your ads follow them on the sites and apps they already use.

New customer They buy online or in store, then move to reorder and cross-sell ads.
6

The customer

One search becomes one sale, and the engine repeats it across every prospect.

The engine in action

Targeted digital campaigns, measured

The same targeting and follow-up behind the Retargeting Engine, proven with real clients.

Home Improvement · IP Targeting

National Home Retailer

1,065%
Return on ad spend
$1.93M
Incremental sales
Audience

1.15 million targets across 17 markets

Targeted ads

IP-targeted ads served to every target

Layered follow-up

Ads layered on direct mail across 27 campaigns over 18 months

Result

$1.93M in incremental sales at a 1,065% return on ad spend

Restaurant · Direct Mail + IP

Buffalo Wild Wings

+35%
More likely to visit
.21%
Peak CTR (2.6x industry)
Audience

8,000 homes in the six zip codes nearest a new franchise

Targeted ads

IP-targeted digital ads to every home

Layered follow-up

Paired with 20,000 direct mail offers

Result

Households 35% more likely to visit, with a peak CTR 2.6x the industry

Sports · NCAA Division I

University of North Carolina

2,609%
Return on ad spend
39%
More likely to renew
Audience

Former football season ticket holders

Targeted ads

IP-targeted ads to re-engage each holder

Layered follow-up

Paired with email outreach

Result

39% more likely to renew at a 2,609% return on ad spend

View All Case Studies

The investment

Built to scale with your goals

A typical Retargeting Engine program.

$4,000 to $5,000
Monthly media investment
20,000 to 30,000
In-market prospects reached each month, built from Google search activity

Intent, not guesswork. Every prospect followed from search to sale.

Take the Retargeting Engine with you

The full process, one shopper's journey and the investment on two pages. PDF, 2026.

Download the PDF
Let's get started

Put the Retargeting Engine to work

Schedule a strategy session and we'll map the searches your buyers are making right now.